A family of four reminiscing by watching a Backstory slideshow projected onto their living room wall.


The magic

in your photos.

Hey there! 


You stumbled upon this site somehow even though it hasn't been advertised.


Here's the deal: this site is a preview of what we're building or plan to build. As we prepare to launch, we're using the site to help explain our vision.


With that disclaimer ;) enjoy your tour of a future we're excited to build... and please keep it secret.  

Any questions?

Contact us




-Joe Charat

Co-founder and CEO

Think of Backstory as your new photo app, your clean slate.

With its groundbreaking features, you'll quickly declutter, sort and organize all your photos, creating a gorgeous new library.


With thousands of photos, it might sound overwhelming, but once you begin using Backstory, you'll realize it's anything but. In fact, organizing is fun and an incredible way to reminisce and share with your loved ones.

You'll love your new library, and soon find yourself only using Backstory to enjoy your photos.

Organize Screens.jpg

In an incredibly-short time, create a new and organized photo library. Your original library and photo app are not touched or modified.

Six similar images of a couple posing are displayed in a grid, enabling the user to choose one to save, and skip the other images.

Similar images are automatically grouped so you can choose the best and skip the rest!

Your partner is the other photographer documenting your life. In fact, we bet your partner's phone has more videos and photos of you than your own phone!

Backstory allows for joint accounts to merge your best videos and photos, while also letting you keep any image private to yourself.

Finding specific moments, taken by you, family or friends, has never been easier with a next-level search interface. Filter by partner images, tags, dates, locations, keywords and more. 

Backstory - Partner Share Scerens.jpg

Combine your and your partner's best videos and photos into a single library.

Sharing photos with family and friends is seamlessly built into Backstory's organizing process. We call it Tag Share. There's no other sharing system this easy or this fast.


Each of your tags can have a unique list of contacts it's shared with. That way, when you tag a photo, it's automatically shared with each tag's contact list.


To disable tag sharing for any photo, simply uncheck Tag Share and its tags will remain, but it will not be shared.

Baby James Chain.jpg

With tag-based sharing while you organize you also share. Sharing is now so much easier.

Backstory's sharing platform is built on top of your organized Backstory library, where your life story is captured. It unlocks and tells that story, with private, in-depth and secure sharing.

Feel more connected with family and close friends by sharing your real lives, not the Instagrammed ones.

A friend's Backstory, with 3 photos. A day running with his son, three women taking a selfie, and a woman hiking a trail.

Friends immerse themselves in your Backstory with a stunning, full-screen experience.

Three friends' Backstories shown on a phone, which hovers over a laptop showing the detail of one of those Backstories.

Your family doesn't need the app to enjoy your Backstory. It's accessible on laptops, tablets and any Android or iOS phone.

Your feed is just people you care deeply about, without politics, bragging, or competing, only videos and photos, beautifully presented.

On Backstory, there's no pressure to make comments or like everything. In fact, the only thing you can do, by design, is privately say thanks.

Pre-written messages that a user can select to thank their friends and the screen that friend sees, with the messages floating up.

The sharing platform fosters natural and positive social interactions.

Your family and friends can instantly save full-resolution copies of your shared videos and photos.

You can do the same with their shared videos and photos, with a single tap!


A single shared photo of a selfie of 10 20-somethings drinking cocktails around a table, highlighting the Add to Backstory button.

Import shared videos or photos to your Backstory with the Add to Backstory button.

We are creating a future where your organized videos and photos, and those shared by your partner, family and friends, are the foundation for extraordinary memory experiences - far beyond simple slideshows and montages. Imagine a Netflix-like platform of your life story.

Only we can deliver this future, because only your Backstory contains an organized data set of your best moments.

Start your Backstory today and build this future.

A phone is cutoff at its midpoint as it floats horizontally away from the screen, showing the memory experience, Into the Wild.